Creativity

Concept

In this session, you’ll be exposed to:

Income statements – how to read what your business truly earned versus what it simply sold, and what that says about your performance over time.
Cash flow statements – tracking money in and money out so you can see if your business is actually breathing, not just looking good on paper.
Balance sheets – understanding what you own, what you owe, and what’s really left over so you can measure the health of your company at a glance.
DEALER formula – a simple framework for remembering how Debits and Credits impact each account, so the books stop feeling like a foreign language.
Financial ratios – quick calculations that reveal liquidity, profitability, and leverage, helping you spot problems and opportunities early.
KPIs (Key Performance Indicators) – the non-negotiable metrics you must track to know if your strategy is working or if you’re just “busy.”
Key financial terms – essential vocabulary that empowers you to hold your own in conversations with bankers, investors, and accountants.
Nonverbal cues & communication – how to read body language, tone, and facial expressions in financial conversations so you can catch confusion, resistance, or doubt before it turns into a “no” or a costly misunderstanding.